Why Livmor?

Livmor’s core mission is to help seniors worry less and live more. Our intelligent technology platform brings together the entire Medicare ecosystem, enabling a simplified, personalized experience to drive better coverage and improve outcomes for everyone.

In a sunlit park, someone wearing a vibrant floral dress stands joyfully, holding onto their white bicycle with a cheerful basket filled with bread and veggies. Their short, stylish hair complements the striking red earrings they have on, and their smile radiates pure happiness as they gaze into the distance—capturing the same refreshing feeling as Simplified Medicare for Seniors.

Our Story

2012
Livmor’s Roots

In 2012, Scott Reid, co-founder of Alignment Healthcare (NASDAQ: ALHC), identified a critical challenge in the Medicare industry. With over 65 million seniors relying on Medicare, agents were overwhelmed by fragmented data from more than 500 carriers and a constantly shifting regulatory landscape. The process was inefficient, and despite the growing senior population, only 10% of those on Medicare said their plans adequately met their healthcare needs. 

This highlighted a more profound and impactful problem: seniors were most often enrolled in healthcare plans that didn’t align with their specific coverage needs.

2023
Livmor is Born

Recognizing the need for change, Scott founded Livmor in 2023 to solve this problem. Livmor was born from a deep commitment to transforming senior care through the power of innovation, technology, and compassion. Recognizing the complexities of the Medicare system, Livmor set out to simplify the process with cutting-edge AI, empowering seniors to make informed decisions and access the care they deserve. With a clear and unified vision, Livmor is revolutionizing healthcare for seniors, improving coverage, outcomes, and overall well-being to help them lead healthier, more fulfilling lives.

2023 - 2024
Building and Growth

Throughout late ‘23 and early ‘24, Livmor prototyped products and tested ideas with the help of tech partners and service providers. In August 2024, Livmor's founding team appointed David Kohel as CEO and Leah Puccio as President and COO. They were tasked with advancing the founding vision and bringing Livmor's mission and products to life.

Present
Platform and Products

Today, Livmor is the first AI-driven, FMO-neutral, intelligent Medicare platform. It leverages AI and large language models (LLMs) to analyze and consolidate millions of pages of Medicare data in minutes, equipping brokers and agents with better tools for providing personalized, accurate, and efficient plan recommendations to seniors. Through real-time data and personalized plan recommendations, Livmor optimizes the whole Medicare experience, making Medicare more accessible for seniors, agents, and carriers alike. 

Spring 2025
Launch

Livmor will launch its first product, the Smart Agent Console, in Spring 2025. This product will be available to 100,000+ licensed Medicare agents in the US and will simplify enrollment, increase throughput, and improve coverage for seniors across America.

Fall 2025
More To Come

Our Market Intelligence product will launch for Carriers in the Fall 2025. It will provide real-time data and streamline the plan comparison experience, improving insights and increasing enrollment throughput.  This will yield better healthcare coverage for seniors and enhance carrier customer retention. 

Executive Bios

David Kohel Livmor CEO picture

David Kohel

CEO

David is a transformative executive leader with over 25 years of experience blending technical and strategic expertise to deliver innovative digital solutions.

As CEO of Livmor, David leverages his deep healthcare technology background to develop human-centered solutions that better serve seniors and simplify the healthcare selection process. His innovative leadership has always been centered around creating more accessible and practical solutions, shaping his commitment to revolutionizing senior care. 

“Our aging population needs more attention than ever,” David says. “We’re here to change that.” At Livmor, David is applying his expertise to transform how seniors access and navigate healthcare, empowering them to take control of their coverage and live with less worry.

David’s career spans impressive executive leadership roles, including CTO and COO at XWELL (NASDAQ: XWEL), where he drove significant digital transformation initiatives. His healthcare technology expertise was further developed as CTO at ZoomCare, where he pioneered innovative telehealth solutions, including the first-ever text-based care platform.

During his 5+ years at Nike, David transformed NikeID from a limited in-store offering to robust omni-channel experiences, resulting in a 170% increase in sales in just two years. His early career included progressive leadership positions at Kroger, where he built the foundation for Kroger’s digital commerce offerings and consumer-facing applications.

David has been responsible for over $500M in incremental revenue throughout his career and has successfully led global teams of up to 1,200. He’s optimized underperforming tech teams and provided strategic guidance to CEO’s and PE firms. He has invested in or bootstrapped multiple startups and advised countless others. Most recently, he worked on developing AI technologies to develop innovative solutions for predicting health outcomes.

Dave is an avid outdoor enthusiast and skier. He is originally from Wayne, NJ, and currently resides in the Pacific Northwest with his wife and two kids. 

Leah Puccio

President/COO

Leah Puccio is an accomplished senior executive with over 15 years of progressive leadership experience in healthcare and technology. 

As president and COO of Livmor in New York, she brings a wealth of expertise in organizational leadership, strategic planning, and operational excellence.

As the former President and CEO of Vital Decisions (later acquired by Evolent Health), Leah dedicated over a decade to improving the quality of life for seniors facing advanced illness. Her 13-year tenure at the company was marked by significant growth and transformation while maintaining an unwavering dedication to compassionate healthcare delivery.

Leah joined Livmor to continue her mission of making healthcare more accessible and transforming the healthcare experience for seniors. She explains, “At Livmor, we’re not just simplifying the Medicare process—we’re making it more accurate, accessible, and compassionate.” Her expertise in advanced care and end-of-life planning, combined with Livmor’s innovative AI platform, ensures each senior receives personalized support to navigate healthcare confidently.

Before her executive roles, Leah demonstrated her management and operational skills at Pfizer and Microsoft’s Whale Communications subsidiary, where she managed multi-million dollar budgets and cross-functional teams.

Leah is widely recognized for her authentic leadership style and ability to inspire others through compelling vision. Colleagues consistently praise her commitment to fostering collaborative environments where teams can thrive. Her approach balances strategic business objectives with a deep investment in people and organizational culture. A mission-driven leader who combines analytical rigor with genuine care for her teams, Leah continues to make significant impacts through her human-centered approach to healthcare innovation.

Leah is the published author of When Sleepy Time is a Happy Time, a children’s book. She lives in New York with her husband and three children. Her passion for healthcare innovation and her ability to inspire and lead continue to shape the industry’s future.

Our AI Philosophy

People First

Founded by a passionate group of Medicare, AI technology, and Senior Living experts, Livmor exists with one mission; to help seniors worry less and live more. We’ve created the first AI-driven Medicare intelligence platform that transforms how seniors, Agents, and Carriers find the right Medicare coverage. Medicare is meant to provide care for our aging population, yet finding coverage is confusing, complex and distant. Livmor is the change to simplify and transform the Medicare experience.

An elderly couple beams with joy as they delve into easy-to-understand Medicare information on their tablet. The man, sporting glasses and a cheerful yellow shirt, lovingly holds the woman next to him, who is wearing a bright pink jacket. They are surrounded by lush greenery and a softly blurred brick backdrop, cherishing this beautiful outdoor moment together.

How We Approach AI

People
First

  • We prioritize the needs, values, and well-being of seniors above everything else.
  • We use AI to improve and organize data so resources can be better redirected to actual care.
  • Technology enhances human connections rather than replaces them

Complete
Neutrality

  • We remain independent from carriers and FMOs, ensuring plan recommendations are 100% neutral and without bias
  • We present all available plans based on your specific needs
  • Just like Medicare.gov, but with more complete data and the power of AI

Built-In
Safeguards

  • Our AI combines conversational search with traditional interfaces
  • Our structured approach minimizes bias and prevents “hallucinations”
  • Continuous monitoring ensures accuracy and reliability
happy seniors picture

Trust and Transparency

  • Bias Prevention

    We built our platform to be carrier- and FMO-neutral from day one. Our quality teams constantly monitor for potential biases; every issue is logged, reviewed, and addressed.

  • Privacy By Design

    Our standalone solution doesn't collect unnecessary data. Your information stays yours.

  • Human Oversight

    Real people oversee our AI systems, which operate within carefully defined boundaries aligned with human values and focused on senior care.

Our Promise

We're committed to:

  • Continuous Improvement

    Constantly refining our technology for better senior care

  • Clarity & Transparency

    Explaining how our AI works in plain language

  • Industry Leadership

    Supporting ethical standards for AI in healthcare

  • Empowering Users

    Helping you understand how AI enhances your Medicare experience

At Livmor, we’re revolutionizing Medicare intelligence to ensure every senior gets healthcare coverage that meets their unique needs – and helps them worry less and live more.

a man and woman standing on a bridge
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